Who are we?

Maritime Optima is on a mission to help people interested in international trades and the maritime industry and those working in the industry, unlock their digital potential by providing smart maritime software products based on industry knowledge, big data an ML.

Decision-making systems to be user-friendly and available across platforms. We believe the best decision-making systems are those based on domain knowledge, technology, and algorithms.

Norway is a small country, and most companies have very little bureaucracy and hierarchies. We have a well-functional maritime cluster of companies providing various services to the global maritime industry. That makes Norway an excellent place for developing game-changing maritime software.

Maritime Optima was founded in April 2018 by Kristin Omholt-Jensen and her sons after mapping software in use and interviewing people working in the industry. The company came into operation and had its first employees in June 2019. Pål-Robert Engnæs embarked as the CTO in April 2020.

We launched a test/beta version of Maritime Optima (now: ShipAtlas) in September 2020. The first MVP was launched in December 2020. Today the company is funded by the founders, employees, shipping investors, and Krysse AS. The company is also supported by Innovation Norway.

We have become a team of 14 employees plus some students working part-time.

Our vision, mission and strategy

Our vision

Enhance your tailwind with maritime intelligence at your fingertips.

Our mission

We want to help people interested in the maritime industry and those working in the industry, unlock their digital potential by providing smart maritime software products based on industry knowledge, big data an ML.

Our strategy to success

  • Build a cross disciplinary team with people having practical work experience from the industry, developers with solid tech knowledge, data engineers and data scientist, enjoying working together.
  • Provide an affordable and easy to use software available cross platforms and as SaaS products.
  • Frequently launch and then improve the products based on feedback from users and customers.
  • Include a free to use and dedicated support chat embedded in the products so we can give customer service with industry knowledge and a smile.
  • Collaborate with other software products to create the most value for our customers.

Our values

We are curious. We listen and discuss; to better understand how we can help unlock the users' and customers' digital potential.

We aim to build a great team where everyone matters, thrives, develops their skills, and expands their knowledge because great teams are inspired and committed and will find the best solutions for the customers, the company, the people working here, and the environment.

We care about the ocean, and we want to contribute to maintaining and restoring the ocean's health. 

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